PMRG Health Literacy Initiative

09/15/2017
PMRG Health Literacy Initiative
The Health Literacy Initiative (HLI) of the Pharmaceutical Marketing Research Group (PMRG), an independent, non-profit trade association (http://www.pmrg.org/) founded in 1961 to stimulate the advancement of market research in the healthcare industry.

The Health Literacy Initiative (HLI), which is part of the advocacy branch of the Pharmaceutical Marketing Research Group (PMRG), was established in 2014 to drive change within the pharmaceutical market research industry and at the FDA. This coalition of dedicated volunteers works together to conduct original research and provide education, resources, and training. The goal is to increase the voice of patients in pharmaceutical market research at all levels of health literacy and, ultimately, enhance patient communications and outcomes. Currently, the Initiative is developing evidence-based best practices for optimizing patient information, and investigating the link between health literacy status and compliance with medication instructions.

Presently, the Initiative includes volunteer members from the following organizations:

Astellas
Baltimore Research
CMI
DMD
Jim Kirk (independent consultant)
Knowvanta
MarketVision
Merck
MME
Research+
Sommer Consulting
TGaS Advisors
The Planning Shop International
UCB
Vault