Health Insurance Literacy Initiative Team

University of Delaware Extension, Iowa State University Extension, University of Maryland Extension, Michigan State University Extension, University of Minnesota Extension, North Dakota State University Extension, Oregon State University Extension

Faced with the Affordable Care Act requiring consumer decision-making; with research that demonstrated consumer confusion and a lack of funding for consumer education, these universities, under the leadership of the University of Maryland Extension and University of Delaware Extension, created the initiative. As a result, 1010 consumers participated in Smart Choice Health Insurance workshops. Using the American Institutes for Research standardized measurement of health insurance literacy, the team conducted pre and post tests. Statistically significant findings demonstrated the workshops worked. People of a range of diverse characteristics increased confidence and ability to make a smart health insurance purchase choice. Posted 2014.